Twitter Inc. launched its first paid subscription product, Twitter Blue, in Canada and Australia on Thursday.
The Francisco-based tech giant said the limited launch is designed to “gain a deeper understanding” of what customers are looking for.
According to a statement released by Twitter Inc., a free Twitter is not going away, and never will.
The statement further added that the subscription offering is simply meant to add enhanced and complementary features, including Bookmark Folders, Undo Tweet and Reader mode.
“Subscribers will also get access to perks, such as customizable app icons for their device’s home screen and fun color themes for their Twitter app, and will have access to dedicated subscription customer support,” Twitter Inc. said.
The Twitter Blue subscribers will get the features and perks for the monthly price of $3.49 CAD or $4.49 AUD.